Guidelines for writing an effective cover letter

Unless you plan to present your resume in person, you will need a concise cover letter to accompany your resume. The goal of a cover letter is not to rehash the resume, but rather to build rapport and convey interest. You can accomplish this by describing what you know about the company and how you believe you would make a great fit. Follow these guidelines when writing an effective cover letter.

  • Make sure the heading and font on your cover letter matches the heading and font on your resume.
  • Be concise. Two to three brief paragraphs are enough. Don’t over do it.
  • Customize your cover letter for each prospective employer. If possible, include the name of the intended recipient, his or her title, and the company’s name.
  • Write with the reader in mind. Focus on character traits pertinent to the job description and company mission. Build rapport by establishing commonality.
  • Answer the question, “Why should I hire you?”
  • Ask for an interview and let the reader know when you will follow-up (give it a week or so). Thank the reader for his or her attention.
  • Have several “advisers” proofread and edit your work before sending it off.


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November is National Military Month

Did you know that November is National Military Month? I discovered that this morning while reading the news on Military HOMEFRONT, which is the official DOD Web site for quality of life information for service members, veterans, families, and service providers. Take a look at the following programs and events and it makes sense that the month that marks the beginning of the holiday season has also been designated as the one in which we recognize the importance of our military.

November is filled with activities that focus on or relate to the military. Veteran’s Day deservedly gets most of the headlines, but let’s not forget about the birthday of the U. S. Marine Corps.

November has also been designated as National Military Family Month under sponsorship of the Armed Services Chapter of the YMCA (ASYMCA), a national member association of the YMCA of the USA that works with the Department of Defense. The ASYMCA has provided support services to military service members and their families for more than 140 years.

Additionally, this month we recognize the many programs that are available to assist our wounded warriors and their families. November is WarriorCare Month and WarriorCare serves as a portal to those resources.

In light of all of that activity, November seems like a particularly good time to say THANKS to those of you who are serving or who have served and to the care-givers and family members of those people. Regardless of your connection to our military community, find some time this month to express you gratitude to those who are wearing or who have worn our country’s military uniforms.

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An Assessment Tool for Transitioning Career Seekers

The Professional Association of Resume Writers brought a job search strategy development resource to my attention in their November 2008 newsletter that I would like to share with you. In an article entitled Resources, Diane Burns of Career Marketing Techniques outlines an assessment tool available to career seekers which may be especially helpful to those who are transitioning from one career to another. She says:

The Occupational Information Network (O*Net) program is the nation’s primary source of occupational information with a database containing information on hundreds of standardized and occupation-specific descriptors. The database, which is available to the public at no cost, is continually updated by surveying a broad range of workers from each occupation. The database also provides the basis for Career Exploration Tools, a set of valuable assessment instruments for workers and students looking to find or change careers. The Occupation Information Network is being developed under sponsorship of the US Department of Labor/Employment and Training Administration.”

The O*Net website allows you to search occupations by keyword, high growth industries, career clusters, and more.  Let’s say that I served as a Logistics Manager in the Army with an MOS of 92A. If I type “Logistics Manager” into the keyword field, the top 3 relevant occupations - Logistician, Storage and Distribution Manger, and Transportation Manager - are the search result.  If I click on “Logistician”, it gives me a detailed description of the occupation in terms of knowledge (in this case knowledge of production processes, costs, transportation, clerical procedures, etc.), skills (service orientation, time management, etc.), abilities (inductive and deductive reasoning for example), work activities, work context, job zone (the experience, training, and education needed), work styles, interests, work values, wages and employment trends (national or by state).

The value  of this tool is three-fold:

  1. It allows you to pinpoint the civilian job title that most closely matches your military experience and interests and therefore target your job search.
  2. It doesn’t only give you a template for breaking down your experience into terms civilian hiring authorities can understand, it also provides insight into the skills and work styles they are actually looking for.  (These are things we do for our customers at MilitaryResumes.com on a regular basis.)
  3. You can research “cross-walk” occupations and pull together a plan for transitioning into another field.

Visit the O*Net Resource Center’s homepage at www.onetcenter.org.

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What’s Behind Curtain Number 3?

With 30 years of candidate placement behind me, the rear view mirror is full. One thing that is clear to me but may surprise you is that half of all military to civilian job seekers end their job searches by going to work for a company they never heard of and/or in a job they did not even know existed  back when their searches began. Fortunately for them, they took the time to look behind Curtain Number 3.

Don’t get me wrong – Curtains 1 and 2 have much to offer. Open Curtain 1 and you will see all of those familiar companies – Proctor & Gamble, Amazon.com, ExxonMobil, General Electric, Corning, et cetera – excellent organizations with strong consumer products brand recognition. Open Curtain 2 and there you have all of those well known job titles – production supervisor, sales representative, engineer, tech rep, consultant, et cetera – common and likely positions for separating military personnel.

Maybe one of those jobs with one of those companies will indeed be the best job for you, but if you stop there you may be disregarding half of your options.

Consider this:

Know anything about USEC, Ecolab, Lutron, Gore, Clipper Windpower, or Johnson Controls? These are excellent companies and industry leaders but they market primarily to clients in business and industry, not to Joe Average Consumer and they may remain unknown to you. These and others are among those “invisible” companies that hire hundreds of military to civilian job seekers every year.

Or this:

There are many jobs out there for which you are qualified or trainable but are unknown to you currently, such as Process Improvement Analyst, Sourcing Agent, Account Specialist, and Customer Engineer. Although perhaps unfamiliar to you, hundreds of those and similarly “invisible” ones are filled every year by separating military personnel.

Moral of the story? Do not fear the unknown. Investigate the familiar but consider what may be behind Curtain Number 3!

 

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Translating military experience - profits vs. budgets

Military.com recently posted a “Real Transition Story” that accurately reflects a chief concern of many of the transitioning military job seekers I come in contact with on a daily basis. Of particular note is the following comment:

“I think the most difficult part of transitioning is putting military experience into civilian terms. Civilians don’t understand what a NCOIC is or how important it is to manage a squadron munitions account. Moreover, transitioning to the civilian work force oftentimes requires making a profit. We all know that military units don’t have to do that, they simply have to stay within their budgets.”

The entire blog post can be found at http://transitionstories.military.com/2008/10/do-not-give-up.html?ESRC=careers-b.nl

The author’s insight into the civilian workforce (profits-driven) vs. the military (driven by budgets) is spot on. At companies actively seeking out and hiring military-experienced talent through military-to-civilian recruiters, the biggest complaint doesn’t seem to be the lack of experience in driving profits. Rather, it seems to be the military’s general lack of understanding when it comes to just how important the bottom-line is.

So here is how I propose military job seekers overcome this obstacle: Remember that the civilian world is seeking employees who can not only make them money, but save them money and time and/or increase efficiency. Savings in money, time, materials and manpower; increased production and efficiency; quality assurance; and safety all contribute towards the bottom-line.

With this in mind try to list quantifiable accomplishments that show a track record of above average performance on your resume.

The following is an example of an impressive, quantifiable accomplishment:

“Saved Navy $X and decreased training time by 2 weeks by re-designing and combining 3 separate classes while maintaining comprehensive course material.”

Always state the impact first and then the accomplishment.

The same principle applies to interviews. When interviewing, convey the fact that you understand the company’s need to increase profits and tell them how you are poised to make that happen. Of course, avoid military jargon.  Speak to and write about your experiences in terms your grandmother could understand.  But keep in mind that success in quantifiable terms is the most universal language of all in the corporate world.

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Interviewers: The Good & The Bad

Interviewers are like weed killers.  They come in many different packages, but they all kind of do the same thing: they attempt to select the right person for the job.  But first they must reduce the pool of qualified candidates through the interviewing process.  Understanding how the interviewers’ mind works will help you survive the cut. 

The most important thing to remember about interviewers is that they are human.  Although they try to remain objective, subjectivity creeps into the process.  An interviewer will frequently make up his mind about a candidate in the first five minutes and he may have formed his opinion even earlier than that.  Preconception, stereotyping and prejudice will often influence the interview before it begins. This influence can have either a positive or negative impact.  All interviewers are prone to predisposition, whether they realize it or not.  Self-awareness separates the good interviewers from the bad.

Assuming they have reviewed your resume in advance, the interviewer will form an opinion of you before you walk in the door.  You share the same college experience or you graduated from a rival institution.  You wrote a functional resume and she prefers chronological.  The good interviewer recognizes their preconception and will give you the entire interview to change her mindThe bad interviewer lacks this self-knowledge and nothing you do in the interview will change her opinion.  Notice how this can work both ways.  With the good interviewer, a negative preconception can be turned around but a positive one might still result in a “Dear John” letter.  With the bad interviewer, a positive impression stays that way (good news!) but you are powerless to overcome an initial negative one.

How can you use this insight?  Do your best to influence his decision once the interview begins.  Be courteous, be positive, sell yourself for the position, validate the positives, defeat the negatives, and hopefully, you will make a friend!

Posted by: Tom Wolfe, Candidate Strategies Editor and Career Coach at Bradley-Morris, Inc.

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Using military performance evaluations in resume writing

When pulling together a winning resume, military performance evaluations make great resources. Provided a relatively successful military career, they are abundant in quantifiable accomplishments, glowing remarks from senior raters, and awards. But they should be just one of many resources you rely upon – not THE resource. Performance evaluations are snapshots in time and their content often lacks proper context. Furthermore, commonly used benchmarks of success in the military tend to raise a few eyebrows in the “real world”. Make use of your evaluations, smartly, by avoiding these common pitfalls:

  • Is your resume laden with the passive phrase “responsible for”? How about the term “oversaw”? These are examples of language abused in military performance reports and inherently in military resumes. To a civilian they read, “stood idly by while others worked”. Replace passive language with active language (i.e. “directed”, “managed”, “spearheaded”, etc.).
  • Do the phrase or phrases similar to “incident-free” and “without loss of life or equipment” appear in your accomplishments? In the military, this is a testament to your attention to detail and risk management abilities. However, to a civilian employer, this is your job and one such incident would signify that you no longer have one. Along these same lines, rethink the phrase “with 100% accountability”.
  • I often see operational readiness rates listed in military resumes. A typical accomplishment referencing an operational readiness rate looks like this: “Managed a $X million (insert any logistics, flying, or maintenance program) with a 98% operational readiness rate.” This may leave the average civilian wondering what an operational readiness rate is. Or worse, it may leave them wondering why you failed to hit the 100% mark. The remedy is simple – explain operational readiness in terms of reliability and quality control and tack “well above the (insert Army, Navy, Marine Corps, or Air Force) average (or standard) of 92%” to the end of the statement.
  • Avoid military-specific jargon and acronyms which hinder resume flow. If referencing a military-specific system, be sure to explain it using universal technical terms. “Maintained the Blue Force Tracker System” is better stated as: “Subject matter expert for the Blue Force Tracker System, consisting of a computer, a satellite antenna, and a GPS receiver. It locates friendly platforms on a computer’s terrain-map, giving commanders information about their forces and how best to use them.”
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Military job fair success

Career fairs uniquely offer job seekers the opportunity to gather information about career options, research the demand for their own brand of talent in various fields, make contact with certain companies, and practice networking and communication skills. So take full advantage of the benefits that job fairs have to offer, but keep in mind that making a good impression in person takes preparation.

  • First compile a comprehensive list of companies represented at the event. Upon pre-registration (always pre-register), some job fair companies who specialize in military, such as CivilianJobs.com, provide you with a customized list of employers searching for candidates with your skills. Do background research on those that interest you.  Be prepared to explain how you can become an asset to a company.
  • Depending on the fair and how many employers interest you, you might not have time to speak with every employer, so make “A” and “B” lists of employers to meet.
  • Recruiters tend to remember the first and the last people they meet. Arrive at the job fair early while recruiters are still fresh. Conversely, as the day winds down so does the candidate pool, which frees up recruiters for individualized attention and allows you to make a lasting final impression.
  • Target specific employers by focusing your resume to highlight the experience most relevant to their respective businesses. If you’re looking for more than one type of position, (like marketing and human resources), two different versions of your resume may be appropriate. Because hiring managers will leave the event with a stack of resumes, be absolutely sure that your resume stands out and will carry your hard-earned, great in-person impression forward.
  • Know the dress code. Some fairs are business casual; some require interview attire. If you are unsure about what to wear, contact the fair sponsor and ask.
  • Rehearse a 20 to 30 second personal introduction that allows you to sell your skills and make a good impression in a short period of time. Tailor it to each of the companies on your list to include specific information about the company and how you see yourself fitting in there.
  • After the career fair, follow-up with companies that interest you. Take notes on people with whom you spoke and ask each about his or her preferred method for following up on the position. Send personalized notes to thank recruiters for their time; mention something interesting you learned about their organization; and tell them you hope to hear from them soon.
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How networking can land a federal job (Step 1)

“Who you know” does make a difference, even for federal and government contractor jobs.   The first step in landing a Federal Job is networking. A supervisor in an agency of interest is the ultimate contact and here is why:

  • He/she can tell you when they are hiring.
  • He/she can hire you directly, if they have the authority to do so.
  • He/she can hire you non-competitively if they are able to take advantage of the Veteran’s Hiring Programs.

But what if you don’t know a supervisor?  First, ask your inner circle who they know in the Federal government and, if possible, for their contact information.  Contact them via email to introduce yourself and tell them about your objectives and interests.  Establish a writing friendship by asking about their job and agency.  Ask them for ideas on career opportunities and who else they might know in their agency or others.

Second, write to or call an HR specialist to ask a question.  You might be surprised at how much you insight you gain into your resume, upcoming announcements, job fairs, and more.  Finally, never miss an opportunity to go to a job fair.  Agencies that attend are serious about meeting you.  Go prepared with a “sticky” job fair resume and dress the part.

This is the first post in my series on Federal Jobs. Let me know your feedback at The Inbox link on the upper left navigation, or leave a comment.

Jessica

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Pros and Cons to using a Military Recruiter

Here are two articles that were recently posted on military.com regarding using military recruiters / headhunters. While there is some definite positive advice in there, I have a minor critique regarding the articles.

In the first article it recommends only spending 25% of your search time with military recruiters / headhunters. I can tell you from personal experience that when I transitioned as a Junior Officer, doing the job search using personal contacts and job boards yielded three interviews. Using “military headhunters”, I had 22 interviews in a variety of industries, and I’m still in the same job I selected out of those 22 interviews a number of years later. But, as a Principal owner and VP at Bradley-Morris, Inc., I am obviously biased!

In the second article it suggests that military recruiting firms place Junior Officers mainly into standard management positions with large firms.  At Bradley-Morris, although a good part of our client base is well recognized Fortune 500 clients, a large part of our client base is emerging small and mid-size market firms.  These smaller firms have definitely seen the value of the “make it happen” mentality of top Junior Officers, and they are using our program to hire for a wide range of positions in their industry sectors.

Enjoy the read!

 

 

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